Six Months Later

This post was authored by Lauren Linville, HEFN’s Communications Associate.

It seems much longer than six months ago that Hurricane Sandy turned into Superstorm Sandy and devastated parts of New York and New Jersey. In the aftermath of the storm, philanthropy responded with millions of dollars for relief, recovery, and rebuilding.

Not surprisingly, funders based in New Jersey and New York have invested heavily in these efforts. The Geraldine R. Dodge Foundation in partnership with the Community Foundation of New Jersey quickly established a New Jersey Recovery Fund to address intermediate and long-range impacts from Sandy (See Margaret Waldock of the Dodge Foundation’s guest post). Within two weeks of the storm, the New York Community Trust made $500,000 in grants to disaster relief and has made $965,000 in grants since then for ongoing recovery and resiliency planning.

As philanthropy looks back at the last six months, and forward to what’s next for impacted communities, NGOs and experts have been sharing their lessons learned from Sandy.  Here are some highlights of challenges, opportunities, and advice offered by groups in the field on recent calls hosted by the Center for Disaster Philanthropy and the Council of New Jersey Grantmakers.

Challenges

Mold.  Public officials have warned that mold in houses flooded by Sandy’s storm surge is a growing threat to public health, especially as temperatures rise this spring. The National Institute of Environmental Health Sciences (NIEHS) has provided advanced training for responders and is working with the Occupational Safety and Health Administration to evaluate exposure patterns since the storm. However, groups like the New Jersey Work Environment Council have requested funding for additional intensive trainings from the NIEHS for volunteers, workers, and homeowners.

Toxic exposures.  Residents near some of New Jersey’s most contaminated places have expressed concern about toxic chemicals in storm water that flooded homes and parks. In Newark’s Ironbound neighborhood, community members worry that flood water laced with toxic sediment from the Passaic River Superfund site and chemicals from industrial zones could pose long-term health hazards.

The U.S. Environmental Protection Agency (EPA) tested soil in Riverside Park, next to the Passaic River, for dioxin, mercury and PCBs. The agency concluded the soil had been contaminated during flooding, but that levels were not high enough to be considered a public health threat. The EPA plans to move forward with the Superfund site cleanup in beginning July 1, yet residents are concerned the plan will not prevent future contamination.

Permit waivers. Environmental and public health advocates in New Jersey are raising red flags about changes to the state’s permitting process.  A new waiver allows homeowners and business owners planning to rebuild on waterfront or shoreline properties to skip a step of the permitting process requiring plan approval by state regulators. Opponents say the ruling reduces oversight and encourages development in flood- and storm surge-prone areas.

Flood maps and buyouts. For some homeowners and businesses, recovery and rebuilding have been put on hold as policymakers evaluate plans for updated flood maps and buyouts. New Federal Emergency Management Agency (FEMA) flood maps, which hadn’t been updated since the 1980s, will be used to set flood insurance requirements that will likely mean many homes in New Jersey will have to be elevated, with costs depending on the zone in which the house is located. Some residents have suspended rebuilding efforts until the new maps are finalized.  Others are lobbying FEMA to re-zone their properties to avoid costly elevation projects. Conversely, New York Governor Cuomo is offering incentives for homeowners to accept buyout offers from the state rather than wait for revised flood maps or insurance claims. In New Jersey, homeowners are still waiting for more details about buyout offers.

Volunteers with the Rockaway Waterfront Alliance help with post-storm clean-up efforts in late 2012. Photo source: Rockaway Waterfront Alliance

Volunteers with the Rockaway Waterfront Alliance help with post-storm clean-up efforts in late 2012. Photo source: Rockaway Waterfront Alliance

Opportunities

Strengthening overburdened populations.  Many families on the road to recovery were some of the most overburdened populations before the storm. As funders help communities rebuild, Ana Baptista of the Ironbound Community Corporation in Newark notes it’s important to not exacerbate existing vulnerabilities. In the short-term, Ironbound and community groups are helping impacted residents get back on their feet with case management support to help families apply for FEMA assistance, weigh buyout options, and process insurance claims. Over the long-term, NGOs are advocating for these communities to be included in crafting climate change adaptation plans.

Convening and research.  Ronna Brown, President of Philanthropy NY, and Nina Stack, President of the Council of New Jersey Grantmakers, agree that the philanthropic and NGO communities could play a key role in conversations around rebuilding. Brown suggested funders could act either as the convener or as a supporter of a convening, and she reported that some funders are supporting research into innovative ways to support communities in recovery and rebuilding.

Advice

Resist urge to get money out the door as quickly as possible. After a disaster there is usually an influx of funding and support that floods into foundations and organizations. Some groups working with Sandy funders are advising groups to think strategically about timing their support as recovery and rebuilding efforts may take years. They encourage foundations to take a measured approach to post-disaster giving to better identify gaps in support that might otherwise have gone unnoticed or addressed.

Invest in communication infrastructure. Funder affinity groups in New York and New Jersey cite existing regional networks of NGOs and foundations as key to communicating in the storm’s aftermath. They credit this type of infrastructure with making it possible for funders to set up conference calls quickly to coordinate relief efforts and share information. Groups also advise funders and NGOs to build connections with community members before a natural disaster or event happens.

Discuss disaster planning with your board. Does your board know what it would do if your community or region was struck by tragedy? Groups suggest funders discuss with their boards about disaster planning and response. Some questions they suggest for board consideration are: How would the foundation respond operationally?  At what level (geographically and financially) would the foundation support relief efforts? What will happen to groups the foundation has supported for a long time, especially if they are not involved in disaster-related work?  Funder affinity groups have also recommended that foundations not plan too much in advance of a disaster as conditions and needs evolve quickly.


Making the Social Media Leap

Lauren Linville

Lauren Linville

This week’s post was written by Lauren Linville, HEFN’s Communications Associate. Lauren joined the HEFN staff in July 2012.  Prior to that, she worked for a California-based communications firm and served as a Corporate and Foundations Relations Coordinator with the Brookings Institution.

Last fall, I made a major lifestyle change.  I sold my car. As a suburban-raised youth and former resident of Los Angeles County, I had spent the bulk of my life in the car. I had suspected the benefits of going carless would be great (and they are), but I was still reserved. ‘What if’ scenarios of being unable to visit metro-inaccessible family and clumsily navigating busy streets delayed my decision. That was until I did some research, made a plan and took the leap.

I’ve noticed a similar hesitation around social media in philanthropy. This could be in part because some are uncertain how a Twitter or Facebook account could benefit their work, or perhaps because of cultural and generational differences. Transparency and rapid responsiveness, two hallmarks of social networking, are not qualities traditionally associated with philanthropy. Adding to that, the majority of funders are over the age of 50, a demographic newer to social media.

However, there are signs that funders are warming up to social media. A 2012 Fenton Communications survey  found:

  • Fifty-three percent of foundation officials respondents say they’ve tried social media with some success.
  • Foundations are using sites to share news, stay connected and support grantee work.
  • Twitter, Facebook and LinkedIn are the most commonly used platforms.
  • Program Officers lead in social media usage over Chief Executive Officers and Chief Operating Officers.

Additionally, a 2010 Foundation Center survey of foundation leaders reports 73% of those surveyed think social networking tools have been at least somewhat useful to expand philanthropic work.

Overall, philanthropy seems receptive, but cautious.

HEFN shared this feeling not too long ago. Before launching our social media pages and blog, we worried whether social media would be worth the staff time, who we could really reach, and how time diverted to social media efforts would affect our service to funders who aren’t using social media.

To find out, we begin doing research and building a plan.

We started by researching what others had done. We looked to funders and affinity group friends to see what they were saying and how they were engaging with their networks. We wanted to find out where conversations relevant to our issues were happening. We also explored how we could support funders who wanted to use social media to support grantees, many of which are ahead of foundations in adoption of social media tools. Listening to what others were saying, and where they were saying it, gave us a lot of insight into how social media could help us meet our goals.

Then, we leaped.  We launched Giving InSight and began publishing weekly. HEFN now has an active Twitter account and Facebook page. We’re also on LinkedIn.

We’re pleased with what we’ve learned and seen on social media so far. On Facebook, we’re hearing more frequently about our colleagues’ work and interests. Twitter has helped us find and connect with funder affinity groups in new places.

This blog has been growing into a useful tool for sharing insights into grantmaking in HEFN’s issue areas and for bringing new funders to HEFN.  It is giving our members a new vehicle to share their perspectives.   A staff blog post last November got circulated on another affinity group list, prompting a new funder inquiry about HEFN membership.  We think social media tools will complement and improve HEFN’s work to develop funder leadership, strengthen affinity group relationships and reach farther into philanthropy.

So now what?

In 2013, we’re planning to expand and deepen investment in environmental health and justice by helping more people access the abundant information and interaction opportunities social media offers. We’ve already seen that by incorporating Twitter into HEFN’s Annual Meeting last year, we helped spark more interest in social networking among funders.  HEFN’s Monthly Media Digests, which offer a snippet of the conversations we’re tuned into on social media, are another way we’re introducing social networking to more funders.

Over the next few months, we’ll be launching new tools on using social media in philanthropy, including:

  • An introductory webinar to social media with tips about how funders can  integrate social media into their workday;
  • Q&A blog posts to help answer funders’ social networking quandaries; and
  • Customized lists of social media accounts and bogs to follow on issues areas.

Our adventure into social media is just starting. There’s no doubt our plan will be tweaked and changed to keep up with evolving technology and trends. For those that have made the leap, we’d love to hear how you’ve used social networking in your grantmaking. And for fellow neophytes, we look forward to sharing our stories and helping you along the way.

Image credit: Tom Fishburne, www.marketoonist.com

Image credit: Tom Fishburne, http://www.marketoonist.com


Follow

Get every new post delivered to your Inbox.

Join 185 other followers